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There’s more to Red Bull than the caffeine boost. It’s no secret that the prolific energy drink brand has successfully parlayed its consumer appeal into a thriving lifestyle brand making its name synonymous with discovering the many thrills life has to offer. There’s arguably no better testament to the success of the company’s ventures off […]

Oh, the places you’ll go, Dr. Seuss once said, with a little bit of spunk, ingenuity… and snorkeling gear? Last weekend, a man named Jack Davidson somehow made his way into Miami’s Ultra Music Festival by snorkeling through the nearby harbor. He dodged police boats and suspicious onlookers along the way, and a classic “Do […]