Alison Wonderland pioneers ‘festival friendly’ cosmetics with FMU Beauty

No stranger to explorative undertakings outside of music, Alison Wonderland has officially launched her festival-geared, cruelty-free new line of cosmetics, FMU Beauty. Since minting FMU Records in December 2022—six months after unveiling her third studio album—the Australian visionary went on to revamp her Whyte Fang alias, playing a wide range of high profile shows leading up to Whyte Fang’s debut album, GENESIS, issued in April 2023. Perhaps the most significant delivery of all, Alison Wonderland subsequently gave birth to her beloved baby boy, Max. The DJ admirably powered through the late stages of her pregnancy, adhering to main stage festival bookings as Max kicked his way closer to freedom. Remarkably, Alison Wonderland took the EDC stage last year at 9 months pregnant—a medical team and ambulance waiting backstage, just in case.

Entering 2024, Alison Wonderland’s creative output decelerated; understandably so, as the new mother prioritized invaluable time with her infant child. Still, after reigniting her discography in April, turning in Dimension-assisted “Satellite,” the FMU label boss has launched an innovative line of festival-friendly makeup. Years in the making, FMU Beauty emphasizes self-expression via blacklight. The humane cosmetics company offers an affordable selection of neon-forward beauty products, designed for festival goers and expressive individuals alike. FMU Beauty’s mission statement reads,

“FMUB is dedicated to empowering individuals to express their true selves through vibrant and daring beauty products. Get ready to turn heads, set trends, and unleash your creativity…”

Learn more about Alison Wonderland’s latest venture by visiting the FMU Beauty website.

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