HARD Events Announces New Sub-Brand, HARD Selects

HARD Events has indisputably established their standing as a multi-genre curational force within North American dance music. Now, as they continue to evolve, they’ve launched a new sub-brand, HARD Selects, which aims to spotlight the diverse global underground music community while paying homage to and celebrating the Los Angeles scene’s DIY ethos, aesthetic, culture, and selectors.

Los Angeles has long been an undervalued contributor to the fabric of the global underground culture, banished from the spotlight and forced into DIY spaces in the city’s forgotten underbellies. HARD Selects positions itself as a spotlight for this culturally rich network, embodying its passion to present authentic dancefloor experiences, pop-ups, and festival stages reflective of the sounds of the global landscape.

The HARD brand has already begun this mission in its recent curatorial efforts, exemplified with key festival, club night bookings, and releases on its HARD Records imprint with the likes of Interplanetary Criminal, INVT, DJ Heartstring, Overmono, JYOTY, Panteros666, Bianca Oblivion, AK Sports, Boyz Noize, and more.

HARD Select’s First Event: Teenage Dreams

In the coming weeks, HARD will announce a series of showcase events in partnership with key promoters from the LA underground, celebrating shapeshifting sounds plucked from the global scene. The first in the series of showcase events will be Teenage Dreams, the energetic party brand helmed by Berlin-based stalwarts DJ Heartstring. The duo will bring their speedy club-meets-trance sound to LA alongside Aussie producer AK SPORTS, Berlin’s underground maestro Boys Noize, Club Heart Broken co-head Malugi, the infectious Patrick Mason, and Stay on Sight’s Skin on Skin. The bill continues with local favorites Etari, Oscar Osorio, and OZA.

california dreamin☁️✨💞 on nov. 9, DJ Heartstring’s Teenage Dreams lands at the SUPER-MRKT for a 12-hour day into night party where ur dreams come truuuu 🤸‍♀️ 😘

sign up for sms presale access at https://t.co/oE1bMVOuds

presale: thurs 9/19 @ 11am pt
on sale: thurs 9/19 @ 12pm pt pic.twitter.com/PHDW1OViSg

— HARD Selects (@HARDSelects) September 17, 2024

https://platform.twitter.com/widgets.js

Taking place on November 9, Teenage Dreams is held in collaboration with Stranger Than, Tunnel, and Lights down Low at The SUPER-MRKT, a newly converted venue repurposed from a former grocery store. Led by Stranger Than, The SUPER-MRKT will now be the epicenter for an array of eclectic shows held from September to November, offering a new home for dance music in the city.

Tickets for Teenage Dreams will go on sale Thursday, September 19th at 12PM PST. SMS subscribers will have presale access beginning at 11AM PST. You can sign up for the HARD Selects SMS list to be the first to hear about new shows, lineups, pop-ups + more at the link HERE.

Stay tuned for more info on HARD Selects and additional events to be announced soon.

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