Meow Wolf Co-Founder’s Latest Venture Is a Futuristic Spa Experience
Written by rhythm86 on April 29, 2024
Imagine stepping into a realm where steam dances with light, each room whispers a different tale and wellness is reimagined through the lens of futuristic technology.
That’s the vision of Submersive, a groundbreaking spa concept conceived by Corvas Brinkerhoff, co-founder of the immersive arts giant Meow Wolf, according to Fast Company.
Brinkerhoff’s forthcoming concept is reportedly set to land in Austin in a 25,000-square-foot sanctuary that’s said to merge the healing traditions of communal bathhouses with innovative art and AI, curating a spa-like experience that transcends mere relaxation to offer a profound journey of mental and sensory rejuvenation.
Brinkerhoff’s move from the fantastical installations of Meow Wolf to the introspective ambiance of Submersive is fueled by his passion for using art and the environment to influence well-being. He was inspired during a visit to a Japanese-style bathhouse in Santa Fe, when he imagined a blend of immersive art with the soothing elements of steam baths, saunas and cold plunges.
The concept has since evolved into a mission to harness neuroscience and AI tech to evoke states of awe and euphoria, fundamentally enhancing how visitors experience and benefit from a spa setting. At its core, Submersive promises an odyssey of the senses, challenging conventional wellness spaces by integrating video projections, steam, lasers and AI to create a transformative experience that transcends a visit to a conventional spa.
Submersive’s proprietors are aiming to open its doors by 2026, with a full launch of the completed venue on track for 2028.