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Back at the end of 2022, Pioneer DJ had welcomed the newest controller creation in its family of products that are aimed towards helping any aspiring DJ find a starting point to an eventual career. And ahead of this holiday season, anyone that’s starting out in their DJ journey while hoping to not break the […]
AlphaTheta announced the latest addition to their family of gear today: the DDJ-GRV6. The 4-channel DJ controller is compatible with both rekordbox and Serato DJ Pro – and introduces the ability to remix and manipulate drum loops in real time via the Groove Circuit features. Key Features Take a look at the major features worth noting on […]
We covered the initial news last year about how AlphaTheta (Pioneer DJ’s parent company) proposed a corporate acquisition of Serato Audio Research. Today, there’s been big news that might slow the deal to a halt: New Zealand’s antitrust regulatory agency, the Commerce Commission, has denied clearance for the deal. Many in the industry declared the […]
Those madlads at Pioneer DJ (aka AlphaTheta) did it! After years of speculation, fan-made concept art, and wishful thinking, the company dropped the PLX-CRSS12 on the unsuspecting DJ community – and turntablists and hip-hop DJs collectively started salivating. Finally, there’s a turntable capable of playing vinyl with built-in DVS control without the need for needles, […]
AlphaTheta Corporation announced the release of the company’s first-ever rotary mixer: the euphonia. The 4-channel mixer is the also the first piece of hardware from the company that features the AlphaTheta brand logo, replacing the Pioneer DJ branding. euphonia is a combination digital/analog mixer with rotary faders that features a custom-designed 3Band Master Isolator, built-in […]
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer’s financial struggles. The post Pioneer DJ to AlphaTheta: 8 theories behind this […]
The DDJ-REV5 is a revolutionary scratch controller by Pioneer DJ, designed to usher in the next generation of DJ performance. This two-channel unit is tailor-made for open-format DJ performances, offering a range of enhancements that cater to the needs of turntablists and open-format DJs. The controller boasts enlarged platters complete with a vinyl-like texture, providing […]
While last week’s turntable/DVS controller announcement was a huge surprise to many, today Pioneer DJ is launching something more expected: a budget-friendly scratch controller, the DDJ-REV5. It slides in naturally at a slightly lower price point than its bigger-brother DDJ-REV7, which runs at $1,999 new and has motorized jogwheels. The DDJ-REV5 has a lot of […]
Pioneer DJ has finally made a hybrid DVS controller and vinyl deck The post PLX-CRSS12: Pioneer DJ finally made a hybrid turntable + motorized DVS controller appeared first on DJ TechTools.
DJTT spoke with Nick Maclaren, Chief Strategy Officer at Serato, about the changes that could happen under new AlphaTheta ownership. The post Straight from Serato’s Chief Strategy Officer: How Serato Plans to Sustain its Beat After AlphaTheta’s Acquisition appeared first on DJ TechTools.
This week’s surprise news of a pending acquisition of Serato Audio Research by AlphaTheta Corporation (Pioneer DJ’s parent company) riled up many DJs. There’s been (very valid) concerns expressed about market consolidation, dampening of innovation, and long term support for legacy products. But what about the flip side? Is this deal born out of a […]
AlphaTheta Corporation has acquired Serato Audio Research and the two companies will turn their long-standing partnership into one business entity. The post AlphaTheta (Pioneer DJ) just acquired Serato Audio Research (Serato DJ) appeared first on DJ TechTools.
A fresh firmware update – version 3.0 – arrives for Pioneer DJ’s CDJ-3000s today, and with it comes the ability to stream tracks right from your Beatport library. A new StreamingDirectPlay feature has been added, which allows users that pay for a Professional or Advanced subscription plan to play tracks from their Beatport library on the gear. […]
AlphaTheta Care – it’s a mouthful of a name, and it sounds familiar on first glance (hello, Apple Care?). It’s the new gear protection program for Pioneer DJ products that its parent company announced yesterday – an additional layer of security available on top of the brand’s standard one-year warranty offering. Choose your plan: Pro and Pro+ […]
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