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We covered the initial news last year about how AlphaTheta (Pioneer DJ’s parent company) proposed a corporate acquisition of Serato Audio Research. Today, there’s been big news that might slow the deal to a halt: New Zealand’s antitrust regulatory agency, the Commerce Commission, has denied clearance for the deal. Many in the industry declared the […]
Today, Native Instruments is launching Traktor Pro 4. It’s been a long time (6 years, in 2018) since Traktor Pro 3 came out. But the killer feature in today’s Traktor Pro 4 release date goes back even further -to 2014 when the Kontrol S8 and Stem Decks first appeared in the DJ software. In this […]
AlphaTheta Corporation announced the release of the company’s first-ever rotary mixer: the euphonia. The 4-channel mixer is the also the first piece of hardware from the company that features the AlphaTheta brand logo, replacing the Pioneer DJ branding. euphonia is a combination digital/analog mixer with rotary faders that features a custom-designed 3Band Master Isolator, built-in […]
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer’s financial struggles. The post Pioneer DJ to AlphaTheta: 8 theories behind this […]
SoundCloud has had a wild ride since it was founded in 2008, and today we learned that the current owners will attempt to sell it for one billion dollars. What does this price tag mean? How could it impact DJs and producers who rely on the platform? Could this be a sign of better things, […]
While last week’s turntable/DVS controller announcement was a huge surprise to many, today Pioneer DJ is launching something more expected: a budget-friendly scratch controller, the DDJ-REV5. It slides in naturally at a slightly lower price point than its bigger-brother DDJ-REV7, which runs at $1,999 new and has motorized jogwheels. The DDJ-REV5 has a lot of […]
Pioneer DJ has finally made a hybrid DVS controller and vinyl deck The post PLX-CRSS12: Pioneer DJ finally made a hybrid turntable + motorized DVS controller appeared first on DJ TechTools.
AlphaTheta Corporation has acquired Serato Audio Research and the two companies will turn their long-standing partnership into one business entity. The post AlphaTheta (Pioneer DJ) just acquired Serato Audio Research (Serato DJ) appeared first on DJ TechTools.
AlphaTheta Care – it’s a mouthful of a name, and it sounds familiar on first glance (hello, Apple Care?). It’s the new gear protection program for Pioneer DJ products that its parent company announced yesterday – an additional layer of security available on top of the brand’s standard one-year warranty offering. Choose your plan: Pro and Pro+ […]
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