Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change
Written by rhythm86 on January 23, 2024
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer’s financial struggles.
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